Essex Auto Centre wanted its company cars to carry the business branding, so every trip out works as local advertising. Dinoco produced the garage’s vintage engine logo as black vinyl door graphics and fitted them to both of the company’s Smart ForTwo cars.
The graphics had to match the existing logo and sit cleanly on the silver panels. The design shows crossed pistons over a gear wheel, with “Essex Auto Centre” in banner lettering.
Each graphic sits centrally on the door, lined up with the car’s body line, so it reads clearly from the roadside and in car parks. The logo was fitted to both doors of each car.
The black vinyl stands out against the silver paintwork, and both cars now carry the same branding. They work as eye-catching mobile adverts for the garage around the local area.
