myPOS provides card machines and payment services for small businesses, and runs in-store sales stands at Wickes branches across London. Dinoco produced a matching kit for those stands: branded workwear, pull-up banners, a wrapped promo counter and flyers.
The clothing is Regatta Professional gilets in two styles, a charcoal fleece and a black softshell. Each has the myPOS logo on the right chest, mypos.com on the left chest, a large logo across the back and mypos.com on the back of the collar. A fleece was also printed with mypos.com down the sleeve. The white prints read clearly against the dark fabric, so staff are easy to spot on a busy shop floor.
The pull-up banners cover different jobs on the stand. One shows the terminal range — Go 2, Go Combo and Pro — with the key selling points. Another promotes portable card machines and includes a QR code customers can scan. A third lists the store locations: Wickes Barking, Tottenham, Edmonton, Cricklewood and Hanger Lane, with phone and email.
A portable promotional counter is wrapped in myPOS blue with the logo and web address. It gives the staff a branded base on the stand and holds the flyers, which were printed so customers can take the key information away.
Staff, banners, counter and flyers now carry the same bold blue and white branding, so the stand looks professional and is easy to recognise in a busy store. The order-breakdown pitch is included with the finished photography.
